The Big Hospitality Conversation

Source: British Hospitality Association

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(The Hospitality Guild, 2015)

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(Careers that Move, 2015)

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Spotlight on

Tourism, Hospitality


& Leisure

It’s time to start your adventure!

Who knows where a career in Tourism, Hospitality and Leisure could take you!

You could be travelling the world as a Flight or Cruise Attendant or becoming
an entrepreneur and running your own B&B in Wales. You could be managing
a big hotel chain, working as a Sommelier, planning a large scale festival or teaching people
how to surf.

There are more than 2 million jobs in the UK Tourism, Hospitality and Leisure sector.

There are jobs on all levels from managerial posts like Human Resources Manager to skilled jobs like Chefs and more practical roles like working in a top restaurant, as an Outdoor Pursuits Instructor or looking after animals in a zoo.

Over half, 53% of people working in the Tourism and Hospitality sector are part time
(People 1st, 2014)

Outdoor Activity tourism in Wales
is worth £481 million.
That’s 8,000 jobs in Wales
(Welsh Government, 2015)

66,000 Managerial jobs will be needed in the UK by 2022
(People 1st, 2015)

of Chef vacancies
are hard to fill
(UKCES, 2014)

9% of the workforce in Wales is employed in Tourism, Hospitality and Leisure. That’s 1 in every 11jobs. 
(Welsh Government, 2014)

Wales needs more...

Kitchen Assistants,
Bar Staff, Publicans, Fitness Instructors, 
Sports Coaches and InstructorsRestaurant Managers, 
Waiters and Waitresses, 
Marketing Associate Professionals, 
Hotel Managers, Chefs, Sports and Leisure Assistants, 
Catering Managers, Coach Drivers 
Taxi Drivers and Chauffeurs, 

Employment Hotspots







Rhondda Cynon Taff

















Vale of Glamorgan









Neath Port Talbot


Isle of Anglesey




Blaenau Gwent


Merthyr Tydfil


Source: Welsh Government, 2015

As the capital, Cardiff has a population of 346,000 and employ many in Tourism, Hospitality and Leisure for events like the Rugby Six Nations games or concerts in the Millennium Centre.
(Census, 2011)

Tourism is hugely important in many other parts of Wales. It generates £ 1.8bn for the North Wales economy each year.
(North Wales Economic Ambition Board, 2015)

In Pembrokeshire, West Wales, jobs in accommodation and food services are expected to grow the fastest by 2030, and account for
1 in every 9 jobs in the county.
(Cambridge Econometrics, 2015)


Meet the Employers

These are some of the Tourism, Hospitality and Leisure employers in Wales:

Plas Newydd House and Gardens
Llanfairpwll, Anglesey.

Zip World
Longest Zip Line in Europe,
Bethesda, Gwynedd.

Ynyshir Hall
Award winning hotel, Machynlleth, Powys.

Folly Farm Adventure Park and Zoo

Surf Snowdonia
Artificial wave lagoon, Dolgarrog, Conwy.

BikePark Wales
The UK’s premier mountain bike destination, Merthyr Tydfil .

Celtic Manor Resort
Hotel with world class golf course, Newport, Gwent.

Cardiff International White Water
White water rafting, Cardiff Bay.

What can I earn?

Salaries can vary depending on your experience, the employer and where you live. Higher salaries can be awarded for more senior positions. Salaries also vary for self-employed workers.

Salaries for certain Tourism, Hospitality and Leisure jobs will vary a lot. A salary for a Chef will depend on the type of culinary skills needed, a Hotel Manager's salary may depend on the size of the hotel and the pay for an Event Planner  will depend on the size of the event.

Jobs can involve flexible hours and seasonal employment which can suit many people.

The sector involves contact with customers who often show appreciation of a service by tipping. Many people working in the sector make extra
money from this.

A perk in some jobs like Tour Representative and Flight Attendant, is that accomodation and food is free or at a discounted price for employees.

Job Salary range dependent on experience (£)

£10,000 - £15,000

£10,000 - £16,000

£10,000 - £20,000

£10,000 - £25,000

£10,000 - £25,000

£12,000 - £20,000

£12,000 - £23,000

£12,500 - £23,500

£13,000 - £20,000

£13,000 - £23,500

£13,000 - £27,000

£14,000 - £32,500

£15,000 - £18,000

£15,000 - £30,000

£15,000 - £33,000

£16,000 - £37,500

£16,000 - £37,500

£16,500 - £35,000

£18,000 - £28,000

£18,000 - £32,000

£20,000 - £80,000

£22,500 - £52,500

£23,500 - £40,000

Source: CASCAID, 2015


Getting in?

If you are interested in working your way to the top of the industry, there are many opportunities to progress in Tourism, Hospitality and Leisure.

Many of the jobs in the industry are practical. You can apply for some jobs without qualifications or follow an Apprenticeship route which will allow you to learn on the job, gain a qualification and earn a wage.

Here are just a few examples of courses:

  • BTEC Level 2 Outdoor Adventure (Sport)
  • Level 3 Sports Coaching, Development and Fitness
  • Level 2 Sport and Leisure
  • Level 2 in Travel Services
  • Level 2 Diploma in Professional Cookery
  • Level 2 Certificate in Professional Patisserie and Confectionery
  • Level 3 in Hospitality and Catering Principles

Search for Apprenticeships Find a course

Remember to look at Social Media. Many employers use Twitter and Facebook to advertise jobs. Just remember that they could also see your Twitter feed or Facebook wall,
so be careful what's on there.

Looking at job advertisements is a great way to find out what qualifications and skills are required for different jobs.

For more professional jobs within the industry, such as managerial roles you may need a degree qualification:

  • BA (Hons) Outdoor and Adventure Education
  • BSc (Hons) Outdoor Adventure Leadership and Management
  • BSc (Hons) in International Hospitality and Events Management
  • BA (Hons) Tourism and Leisure Studies
  • BA (Hons) in Management of Travel and Tourism
  • BA (Hons) in International Hotel Management

Find out how to get into different Tourism, Hospitality and Leisure jobs:

Try our Career Search Find a HE course

Get Networking!

Networking and word of mouth are important in the Tourism, Hospitality and Leisure industries. They involve daily contact with the public, so employers look for people who are approachable and good communicators. Why not pop into a local hotel, restaurant or activity centre and introduce yourself and leave a CV with them? Build your network of contacts to sell yourself.

Network! Network! Network!

Get experience!

Many choose to work in the industry first and experience the variety of jobs available before deciding which career path they want to follow. Jobs are flexible and seasonal which can be great whilst studying

Get as much work experience as you can. Lack of general work experience is one of the top 3 reasons employers give for not employing someone.

26% of tourism, hospitality and leisure workers have the equivalent of a Level 4 qualification or above. 
For example, a Higher National Certificate (HNC)


Skills in demand

Employers are always looking for employees with a range of employability skills and who are willing to learn and train.

61% of Tourism and Hospitality businesses report customer handling skills as most in demand, closely followed by planning and organisation and team work skills. (People 1st, 2015)

Other key skills they will be looking for:

  • Technical, practical or job specific skills
  • Oral communication
  • Problem solving
  • E-marketing skills
  • Managing and leading others
  • Communicating with others
  • Information Technology

(People 1st, 2015)

New in Sector..

Look out for jobs from new developments in the sector:

  • 2016 is the Year of Adventure to promote Wales as the world’s capital of adventure tourism. This will put Wales on the map as a leading adventure destination. 2017 will be the Year of Legends and 2018 the Year of the Sea
  • Outdoor/Adventure Activity is on the rise with new developments in year - round facilities like Zip World, Bounce Below and Surf Snowdonia
  • Digital media is important. 44% of customers used digital methods to interact with companies in the Tourism sector.
    (UKCSI, 2014)

Chef Shortages

Restaurants across the UK are finding it difficult to recruit Chefs.

11,000 new Chefs are needed in the UK by 2022
3,500 of those needed in Wales. (Working Futures 2012-2022).

Working as a Chef can be a creative and rewarding career. Qualifications and the right skills can open doors to world wide opportunities.

Chef vacancies ask for people with skills and qualities like; motivation, flexiblility, individual flair, enthusiasm, creativity, and team working.


Do I need Welsh Language skills?

If you work in Wales, being able to speak and write in both Welsh and English can give you an advantage in the workplace. Particularly if you are working in Welsh speaking areas and need to communicate with people as part of your job.   

In the Tourism, Hospitality and Leisure sector

of the tourism, hospitality and leisure workforce is Welsh speaking
(Census, 2011)

of tourism, hospitality and leisure employers rate Welsh Language skills as important within the workplace
(Welsh Government, 2014)

Modern Foreign Languages

Tourism, Hospitality and Leisure are global sectors which mean you could be working in a foreign country. Having language skills is a way to increase job prospects around the world.  

A modern foreign language can be useful for jobs like; hotel staff, marketing executives, business managers and airline crew. 


What about the future?

The Welsh Government’s aim is to grow tourism and will be focusing on supporting:
  • more luxury and branded hotels
  • more well-being facilities, such as spas
  • more heritage hotels that utilise historic and distinctive buildings
  • more all year round attractions, activities and cultural experiences
  • more innovative, unusual and distinctive products

Fastest growing tourism, hospitality and leisure jobs in Wales, shown in percentage of growth.

Tourism is big business in Wales. Tourists spend around £14 million a day, amounting to around £5.1 billion a year.
(Welsh Government, 2015)

Nearly 40,000 people will be needed in the sector in Wales over the next 5 years.
(Welsh Government, 2015)

 Museum / Art Gallery Curator

 Aircraft Pilots

 Marketing and Associate Professionals

 Conference / Exhibition Organisers

 Fitness Instructors

 Sports Coaches and Instructors

 Rail Travel Assistants

 Travel Agency Managers

 Bakers and Flour Confectioners

 Sports Players

 Coach Drivers

 Conservation and Environmental Professionals

 Air Travel Assistants

 Hotel Managers


 Average overall predicted growth in Wales

Source: Working Futures 2012-2022


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