As an Event Manager, you'll plan, negotiate, co-ordinate and promote conferences, exhibitions, and other major events. You will arrange the venue, accommodation, and services such as food and travel, within a set budget.
It is down to you to make sure the event runs smoothly!
Also known as
- Exhibition Organiser
- Event Planner
- Event Venue Manager
- Corporate Event Manager
Video: - Sharon: Conference Organiser
Video: - Marian: Corporate Events Consultant
Video: - Gail: Event Administrator
As an Events Manager, you will be responsible for organising many different types of event.
Managers organise all kinds of events, including:
- trade fairs
- music festivals
- travel shows
- sports events
Some Events Managers handle every aspect of planning, organisation and advertising. You will need to be clear about who your audience is, and then work out how best to let them know about the event. This might include arranging for the production of promotional literature,for example, journals, newspapers, leaflets, websites and mailshots.
You can also use social networking to promote your events.
Some Events Managers specialise in one aspect, for example, marketing, sales or operations.
You will also be involved in planning, co-ordinating and negotiating activities. This includes:
- finding and booking suitable venues
- checking insurance, licensing and health & safety arrangements
- organising invitations and publicity
- processing registrations and payments
- arranging accommodation and catering facilities
Often you will be involved in helping to put together the programme of speakers, workshops and social activities associated with the conferences.
Sometimes you may have to obtain any technical equipment that speakers or delegates need, and arrange to have it set up. This can include computers, wireless access, special lighting and sound systems. You might also be responsible for arranging transport for speakers and delegates.
In addition to planning, Events Managers have to make sure that the events run smoothly and budgets are kept to.
You might be required to actually attend the exhibition or conference, overseeing registration, looking after speakers and making sure that events run on time. You'll have to act quickly if problems arise or someone makes an unexpected request.
Being able to read, write and speak Welsh may be an advantage when you’re looking for work in Wales.
Personal Qualities and Skills
To become an Events Manager, you will need:
- good written and verbal communication skills
- negotiating skills
- the stamina to work long hours, often under pressure
- research skills
- problem-solving skills
- number skills to work with budgets
- project management skills
- good IT skills
Pay and Opportunities
The pay rates given below are approximate.
- Starting: £21,000 - £23,000
- With experience: £25,000 - £28,000
- Senior Events Managers earn £30,000 - £34,000
Hours of work
Events Managers usually work 40 hours a week. However, early starts, late finishes, weekend and bank holiday work might be required.
Where could I work?
Employers are large companies in a range of industries (such as telecommunications and insurance). Other employers are:
- event management companies or agencies
- conference centres
- higher education establishments
- local authorities
- professional organisations
Opportunities for Events Managers organisers occur in towns and cities throughout the UK.
Opportunities occur to work independently as a self-employed, freelance organiser or consultant.
Where are vacancies advertised?
Vacancies are advertised in local/national newspapers, on recruitment and employers' websites, and on Find a Job (www.gov.uk/jobsearch).
Social media websites, such as LinkedIn, Twitter or Facebook, are a great way to network, find vacancies and get in contact with possible employers. Make sure that your profile presents you in a professional manner that will appeal to potential employers.
Take a look at our General Information Article
Entry Routes and Training
Some entrants build up skills in areas such as hospitality and catering, sales, marketing, or public relations, before applying for a position with an organiser or venue.
Personality and work experience are considered by some employers to be as important as actual academic qualifications.
Employers might accept graduates with a degree or HND in any subject, although applicants with a degree or HND in conference/event management, marketing communications, marketing, or advertising might have an advantage. You might be able to enter with a general business qualification.
Foundation degrees in event management are also available.
Previous experience working in marketing, sales, facilities/hospitality management or office administration would be really useful for this career.
Training is largely on-the-job, although it is possible to study for the examinations of the CAM Foundation or the Chartered Institute of Marketing.
It could be possible to work towards the NVQ diploma in event management at level 3 or level 4.
Other courses could be available in your area.
As an Events Manager, you can progress to more senior general management positions, or you might specialise in marketing, sales or operations management. After gaining experience, you may choose to start your own business.
Entrants to this career could have a wide range of academic qualifications.
For entry to a relevant degree course, the usual requirement is:
- 2/3 A levels
- GCSEs in 2/3 other subjects
- English language and maths at GCSE level
Alternatives to A levels include:
- BTEC level 3 qualifications
- the International Baccalaureate Diploma
There is a BTEC level 2 qualification in event planning, which could help you to stand out from the crowd.
However, course requirements vary so check college/university websites very carefully.
Some universities accept the Welsh Baccalaureate as equivalent to 1 A level.
It is illegal for any organisation to set age limits for entry to employment, education or training, unless they can show there is a real need to have these limits.
Some entrants have developed relevant skills in marketing, sales, facilities/hospitality management or office administration.
If you don't have the qualifications needed to enter your chosen degree or HND course, a college or university Access course (for example, Access to Business) could be the way in.
These courses are designed for people who have not followed the usual routes into higher education. No formal qualifications are usually needed, but you should check this with individual colleges.
Skills for the creative industries
Publisher: Creative & Cultural Skills
Creative & Cultural Skills
Skills for craft, cultural heritage, design, literature, music, performing arts and visual arts
Hospitality Guild (People 1st)
Springboard UK Ltd
Tel: 020 7529 8610
Association of Event Organisers Ltd (AEO)
Address: 119 High Street, Berkhamsted, Hertfordshire HP4 2DJ
Tel: 01442 285810
Association for Conferences and Events (ACE)
Address: CreativeXchange, Longsands Road, St Neots, Cambridgeshire PE19 2ES
Tel: 01480 223484