CX Designer


As a CX (Customer Experience) Designer, you will be creating and designing experiences for users of a product.

Also known as

  • Visual Designer
  • Customer Experience Strategist

Work Activities

As a CX Designer, you will be responsible for making customer experiences enjoyable while they are using a product.

CX and UX Designers are very similar. CX Designers develop the advertising, sales process, brand reputation and customer service. UX Designers develop the ‘behind the scenes’ processes. This includes the visual and interaction design and also the research into how the customers use the product.

Once the product has been launched, you will also analyse the results such as user activity and feedback. This can help with evaluating the product and making improvements.

CX Designers have a broad area which they might specialise in. This may include:

  • the content
  • the controls
  • the visual design
  • the development of the product
  • user research analysis
  • the brand
  • customer support services

You will also be consulting with your clients on a regular basis to understand what they want from the product and to give the results of your research. This includes creating prototypes and scenarios to show your client what it might look like.

CX Designers will create wireframes, storyboards and screen flows to plan the product in its early stages.

Being able to read, write and speak Welsh may be an advantage when you’re looking for work in Wales.

Personal Qualities and Skills

To become a CX Designer, you will need to:

  • have good organisational skills
  • be able to work in a team and on your own
  • have experience working with programmes such as Photoshop and Illustrator
  • be an excellent communicator
  • have good at your timekeeping skills
  • be good at problem solving
  • be passionate about your work

Pay and Opportunities


The pay rates below are approximate:

  • Starting: £24,000 - £26,000
  • With experience: £28,000 - £33,500
  • Senior CX Designers earn £36,000 - £40,000

If you are self-employed, you could be paid between £230 - £650 per day.

Hours of work

You could be working around 40 hours a week, and you may need to work some evenings and occasional weekends to attend events, or when working on a special project with short deadlines.

Where could I work?

Employers are large manufacturing companies and design consultancies.

Opportunities for CX Designers occur with employers in towns and cities throughout the UK.

This career could include working for an agency.


Opportunities occur for experienced CX Designers to work on a self-employed, freelance basis in consultancy and fixed-term contract work.

Where are vacancies advertised?

Vacancies are advertised on all the major job boards, on Find a Job, and at Jobcentre Plus.

It's a good idea to build up a network of relevant contacts, as not all CX Design jobs are advertised. Making speculative job applications can also be effective.

Entry Routes and Training

Entry routes

To become a CX Designer, you will need a degree. Useful subjects include visual design, communications, computer science or psychology.

A great way to get into this career is through an internship. Take a look at our information article 'Internships', for more details.

An Intermediate or Advanced Level Apprenticeship is also a great place to start. Take a look at our information article 'Apprenticeships – How do I apply', for more details about applying for apprenticeship positions.


You might have on-the-job training, combined with short courses and going to conferences and seminars. Some employers enable CX Designers to complete a postgraduate qualification while working.

Work Experience

Previous experience in multimedia design and programming, computer arts and graphics, or website design and development would be really useful for this career.


Experienced CX Designers might become team leaders and then Design or Project Managers.


Many entrants to this role are graduates.

For entry to a relevant degree course, the usual academic requirements are:

  • 2/3 A levels
  • GCSEs at grade C/4 or above in 2/3 other subjects
  • English and maths at GCSE

Alternatives to A levels include BTEC level 3 qualifications and the International Baccalaureate Diploma.

To get onto an Intermediate or Advanced Level Apprenticeship, you'll usually need five GCSEs at grade C/4 or above, including English and maths.

Some universities accept the Welsh Baccalaureate as equivalent to one A level.

Adult Opportunities

Age limits

It is illegal for any organisation to set age limits for entry to employment, education or training, unless they can show there is a real need to have these limits.


A relevant background could include multimedia design and programming, computer arts and graphics, or website design and development.

Some business management skills are also an advantage. Skills gained in the advertising industry, as a graphic designer, for instance, can be useful.

Access courses

If you don't have the qualifications needed to enter your chosen degree or HND course, a college or university Access course, such as Access to IT/Computing, could be the way in.

These courses are designed for people who have not followed the usual routes into higher education. No formal qualifications are usually needed, but you should check this with individual colleges.

Distance learning

Distance learning in web design, development and management is widely available.

The Open University (OU) offers a degree in Computing and IT with Design.

Further Information

Apprenticeships: Get In. Go Far

National Apprenticeship Service (NAS)

Tel: 0800 015 0400



Creative & Cultural Skills

Skills for craft, cultural heritage, design, literature, music, performing arts and visual arts



Careers Wales - Welsh Apprenticeships

Tel: 0800 028 4844


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