Gamification Design Consultant

Introduction

Gamification means using elements of computer games within a non-gaming area, such as business, education or social care. As a Gamification Design Consultant, you will learn how to use gaming features, such as fun, play and competition, and apply these to real-world situations.

Work Activities

As a Gamification Design Consultant, you will learn how to use regular gaming features, such as fun, play, level achievement and competition, and apply these to real-world situations.

But what sort of 'real-world' situations is gamification suitable for? Take a look at the list below.

Gamification can be used:

  • to improve business processes, e.g. human resources, marketing, recruitment
  • government - governments can use gamification to encourage people to take part in issues/debates
  • education - helping people with learning difficulties
  • social work and health care - helping people to face real-world challenges
  • improving job performance by creating excellent work simulations
  • learning new skills

And there are many more examples.

Gamification is basically used as an engagement tool. As a Designer, you will create a platform that engages users and helps them to reach set targets, whether that be product loyalty and sales, studying for a qualification, finding the correct information, motivation or improving confidence.

There have already been many successful examples where gamification has been used succesfully. Take a look at the examples below:

  • The US Army is using gamification to attract new recruits. This involves getting young people to take part in their virtual army experience.
  • The World Bank has developed an online education platform that encourages young people to think about serious world issues, such as poverty or hunger, and find new solutions to them. Players are given ten missions or quests to solve over the course of ten weeks.
  • ChoreWars is a tool designed to boost motivation and morale in the office. It encourages people to complete the more boring, routine office tasks and to make them more fun.
  • Starbucks has used gamification to boost its customer loyalty scheme. Called 'My Starbucks Rewards', customers are encouraged to reach higher levels by displaying stronger brand loyalty.

These are just four successful examples where gamification has been used, and it is expected to grow over the coming years. All of the above platforms have been carefully designed and developed by gamification experts, and you too can join the gamification revolution.

Personal Qualities and Skills

To become a Gamification Design Consultant, you'll need:

  • a good knowledge of and enthusiasm for computer games and online platforms
  • an understanding of digital user interaction - how we use IT in our everyday lives
  • an interest in user experience
  • advanced programming skills, preferably in C++, C#, Java and ActionScript
  • mathematical ability in order to program the movement of three-dimensional objects
  • a logical, methodical approach to your work
  • good problem-solving abilities

Pay and Opportunities

Pay

The pay rates given below are approximate.

  • Starting: £24,000 - £25,000
  • With experience: £27,000 - £31,000
  • Senior Gamification Design Consultants earn £33,000 - £35,500

This career could include working for an agency.

Hours of work

Staff usually work 40 hours a week.

Where are vacancies advertised?

Vacancies are advertised in local newspapers, on job boards and large employers' websites, on Find a Job and at Jobcentre Plus.

Entry Routes and Training

Entry routes

A degree might not be essential for this job - your previous experience may be enough. However, degrees in relevant subjects are available at many universities. In order to get onto a degree course you will usually need at least two A levels.

An A level in an IT or digital design-based subject would be a great help.

Now is a great time to start planning your route through to university. IT-based subjects at GCSE and A level would help you to progress in this field.

Training

If you would like some training, City & Guilds offer a level 3 qualification in ICT professional competence.

Other courses could be available in your area.

Work Experience

Previous experience working in a graphic design role would be really useful for this career.

Qualifications

For entry to a degree course in a relevant subject, the usual requirement is:

  • 2/3 A levels
  • GCSEs at grade C/4 or above in 2/3 other subjects
  • English and maths at GCSE

You might need maths and/or another numerate science subject (for example, physics) at A level for some courses.

Alternatives to A levels include City & Guilds or BTEC level 3 qualifications and the International Baccalaureate Diploma.

There are various relevant vocational qualifications which you could consider, including:

  • BTEC level 3 - computer games development
  • BTEC level 3 - profesional competence for IT and telecoms professionals
  • BTEC level 3 - interactive media, design for games and ICT
  • City & Guilds level 2 - software development
  • City & Guilds level 2 - technical certificate in digital technology (software & applications)
  • City & Guilds level 3 - advanced technical diploma in digital technologies (application development)

However, course requirements vary so check college/university websites carefully.

It might also be possible to enter this work without formal qualifications, if you have relevant programming skills.

Some universities accept the Advanced Welsh Baccalaureate as equivalent to one A level.

Adult Opportunities

Age limits

It is illegal for any organisation to set age limits for entry to employment, education or training, unless they can show there is a real need to have these limits.

Courses

If you are a graduate with a non-relevant degree, taking a one-year IT postgraduate conversion course will improve your chances.

If you don't have the qualifications needed to enter your chosen degree or HND course, a college or university Access course, for example, Access to IT/Computing, could be the way in. These courses are designed for people who have not followed the usual routes into higher education. No formal qualifications are usually needed, but you should check this with individual colleges.

Another option would be an HNC in computing on a part-time basis, where you'll study in the evening and/or daytime.

Alternatively, taking intensive courses in specific computing languages with private accredited IT training providers can help you to develop the portfolio of technical skills needed by employers. Such courses can be taken on a flexible, evening, weekend or day part-time basis.

Distance learning

Distance learning opportunities include the Open University, which offers a number of degrees and diplomas in computing and design. Many educational institutions offer specific qualifications on a distance/online learning basis.

Further Information

ScreenSkills

Skills for the creative industries

Email: info@creativeskillset.org

Website: www.creativeskillset.org

BCS: The Chartered Institute for IT

Address: First Floor, Block D, North Star House, North Star Avenue, Swindon SN2 1FA

Tel: 0845 3004417

Email: custsupport@bcs.uk

Website: www.bcs.org

Bring IT On

Irish enquiries

Website: www.bringitonni.info

Creative & Cultural Skills

Skills for craft, cultural heritage, design, literature, music, performing arts and visual arts

Email: london@ccskills.org.uk

Website: ccskills.org.uk

Tech Partnership

Email: info@thetechpartnership.com

Website: www.thetechpartnership.com/

People Exchange Cymru (PEC)

Public sector recruitment portal for Wales

Email: peopleexchangecymru@gov.wales

Website: www.peopleexchangecymru.org.uk/home

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