Content Manager


As a Content Manager, you will be creating content that engages the customer and gives them a great experience. The aim of the content you create will be to attract new customers, and to keep your current customer base happy.

Work Activities

As a Content Manager, you will be creating content that engages the customer and gives them a great experience. The aim of the content you create will be to attract new customers, and to keep your current customer base happy.

Types of content you could be working on include:

  • websites
  • online advertisements
  • blog posts
  • magazine articles
  • journals
  • online newspaper articles
  • social media news feeds
  • marketing sources such as posters

As a Manager you might have many people on your team. It will be your job to check that the teams's posts are proofread and edited, or to give feedback if you need to.

You may have to check that the posts are right for your customers and stay within the law. This means that there should not be any copyright material and that all writers comply with the Data Protection laws.

Content Managers could also be involved with the marketing team, helping to create new ideas aimed at creating positive, engaging content. This could mean developing content which meets the goals and targets of the company and brand.

Once the content has been published, you will then analyse the website traffic and user engagement to see if there are any trends or particular content which is interesting for the users.

You could also be managing any social media that the company uses and publishing content so it can be seen by the public.

Many Content Managers are part of the design team, involved in planning and developing website content, designing the style and the layout of the published content and also making sure that all writers are consistent with the brand.

Being able to read, write and speak Welsh may be an advantage when you’re looking for work in Wales.

Personal Qualities and Skills

To become a Content Manager, you will need:

  • creative skills - to be able to think up new ideas for the publication
  • excellent English language skills
  • IT skills
  • experience using Microsoft publications and WordPress
  • leadership and business skills
  • to be able to work to deadlines and remain calm under pressure
  • good planning and organisational skills
  • excellent interpersonal and team skills

Pay and Opportunities


The pay rates below are approximate:

  • Starting: £24,000 - £26,000
  • With experience: £28,000 - £33,500
  • Senior Content Managers earn £36,000 - £40,000

Hours of work

Content Managers work office hours from Monday to Friday. However, they might need to work some evenings or weekends, especially as deadlines approach.

Where could I work?

Employers are mostly public and private sector organisations including charities, supermarkets and educational institutions. You could also work for professional companies such as banks and the Government.

Where are vacancies advertised?

Vacancies are advertised on all the major job boards, on Find a Job, and at Jobcentre Plus.

Entry Routes and Training

Entry routes

Most entrants are graduates who have a degree in journalism, marketing and creative writing.

You could work your way up from other jobs such as a Writer or marketing positions.

A degree in the above subjects are useful but having the relevant experience can give you a big advantage when applying to become a Content Manager.

A great way to get into this career is through an internship. Take a look at our information article 'Internships', for more details.


If you would like more training, there are many courses available.

The Chartered Institute of Public Relations (CIPR) offer a course in content management.

By the end of the course, you will be able to:

  • explain the main principles in content marketing and how it can be used in public areas
  • create and implement a content plan
  • understand content marketing
  • explain content measurement and evaluation

There could be other courses available in your area.

Work Experience

Previous experience in managing a project, working in teams, user and market research, and producing clear written communication will be really useful for this career.


This career can help you become an Editor or Publisher in the future.


Entrants are usually graduates. Entry can be possible with experience in creative writing or a managerial role in journalism would be really useful for this career.

For entry to a degree course in any subject, the usual minimum requirement is:

  • 2/3 A levels
  • five GCSEs at grade C/4 or above

Some universities accept the Advanced Welsh Baccalaureate as equivalent to one A level.

Adult Opportunities


Most entrants are graduates who have worked their way up from other jobs in publishing and journalism.

Relevant experience could be in a role as an Editorial Assistant, Copy-Editor or Reporter, for example.


If you don't have the qualifications you need to enter a degree, you might be able to start one after completing a college or university Access course. You don't usually need any qualifications to start an Access course, although you should check this with the course provider.

Distance learning

The Publishing Training Centre (PTC) runs a course in Editorial Project Management by distance learning.


The PTC provides limited financial assistance for some of its short courses.

Further Information

Apprenticeships: Get In. Go Far

National Apprenticeship Service (NAS)

Tel: 0800 015 0400



Chartered Institute of Public Relations (CIPR)

Address: 52-53 Russell Square, London WC1B 4HP

Tel: 020 7631 6900



Careers Wales - Welsh Apprenticeships

Tel: 0800 028 4844


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