Website managers are responsible for internet websites. They make sure the information on the site is accurate, secure and up to date, working closely with designers and programmers, and sales and marketing departments. Some website managers might also design and set up sites. They might be known as webmasters (whether they are male or female).
Also known as
- Internet Website Manager
Website managers plan and organise the technical development of one or more websites. This could include selecting the hardware and software to enable the organisation to trade over the internet (called e-commerce or e-business).
The manager's main responsibilities include making sure that the website is working correctly and is accurate and up to date. This is vital because organisations use websites to provide a service and to convey their attitudes and image. When there has been new development work on the site, the manager might be responsible for testing.
The manager makes sure that any additions to the site follow the existing style, for example, in terms of design, layout and structure. They have to check that any new information on the site matches the existing editorial style and make changes where necessary. They might use a web content management system to update the site.
Website managers might have responsibility for deciding where and how the site will use multimedia features, such as photographs, sound, digital video, graphics and animation.
Managers often work with communications, public relations and marketing departments. They try to make sure that the website carries the right image to the organisation's customers and that people can find the site easily when using a search engine. This is called search engine optimisation. They make sure that the website complies with the law, and is accessible to all users, for example, providing a large-text version or subtitles to videos.
Website managers try to find out about the users of the website. They might collect, analyse and interpret statistics that show how many people are visiting the website and what pages or features they use. This information helps the company to market its services more effectively.
Managers are responsible for the security of the website. In a commercial organisation, this means making sure that only authorised people can access customers' details, for example, addresses or credit card information.
Website managers deal with feedback and complaints from users of the website. They arrange for problems or errors to be corrected as soon as possible, and for suggestions to be considered.
Website managers might supervise or co-ordinate the work of a team, including designers, artists, writers, researchers, programmers, developers and multimedia specialists. In a small organisation, they could take on responsibility for website design, development and management alone.
They also make sure designers and programmers have the specialist tools they need, for example, to manipulate photographs or animate parts of the design.
Managers also assess people's training and development needs, perhaps arranging for an external trainer to visit the company.
Some managers work on intranet services (the use of internet technologies and email facilities on a closed network in a single company). They talk to people throughout the company to find out what they want or expect their intranet to provide.
Being able to read, write and speak Welsh may be an advantage when you’re looking for work in Wales.
Personal Qualities and Skills
As a website manager, you'll need:
- Strong planning, prioritising and organisational skills.
- IT skills.
- Strong communication skills.
- Interpersonal skills.
- The ability to work closely with many different people, including designers, programmers and sales and marketing staff.
- Strong leadership skills.
- Project management skills.
- To be able to stay calm and work well under pressure.
- To pay attention to detail.
- Good written skills.
- To be able to analyse and interpret information.
- Number skills to put together statistics.
- To be creative and enthusiastic.
Depending on the employer, you might need to be skilled in internet computer languages and tools, or be willing to learn and develop these skills. You might need knowledge and experience of computer networks, operating systems or databases.
Website managers who work on a freelance basis need the skills to run their own business.
Pay and Opportunities
The pay rates given below are approximate.
Website managers earn in the range of £18,000 - £23,500 a year, rising to £29,500 - £37,500. Higher earners can make over £46,000 a year.
Hours of work
Website managers usually work 35-37 hours, Monday to Friday, although you might do some late finishes to make sure information on the site is current.
Where could I work?
Employers are businesses and organisations in every area of industry and commerce, including retail and broadcasting industries and charity organisations, and in the public sector, for example, in local and central government. Website managers are likely to work for organisations that sell online through e-business.
Other opportunities are with advertising agencies, and specialist website design agencies.
Opportunities for website managers occur in towns and cities throughout the UK. A significant number of vacancies for IT and telecoms professionals are in London and the South East of England.
Future skills needs
Technical skills are highly important in this industry. However, employers have also highlighted the need for the following non-technical skills:
- teamworking skills
- good communication skills
- business skills.
Opportunities occur for website managers to work on a self-employed, freelance basis - usually on a fixed-term contract basis.
Where are vacancies advertised?
Vacancies are advertised on specialist IT job boards and employers' websites, in computing magazines and professional journals, in local/national newspapers, on Universal Jobmatch and at Jobcentre Plus.
Short-term contract work is found through specialist IT recruitment agencies.
Entry Routes and Training
Some entrants have experience in web or multimedia design, while others come from a programming or technical support background. Training in internet computing languages and tools is an advantage for entry.
For some employers, evidence of creativity, IT skills and website management ability is just as important as academic qualifications. This could include setting up a personal website.
However, many entrants are graduates or holders of HNDs in web or computing subjects. Foundation degrees are also available.
An Advanced Level Apprenticeship is also great place to start.
Some universities and employers offer internships or student placements that develop business, communication and interpersonal skills. Take a look at our information article '
Once in employment, it is important to keep up to date by attending training courses in specific web applications and programming languages/tools.
Some website managers progress to project management or other IT management posts. Some become self-employed.
Many entrants are graduates.
For entry to a relevant degree course, the usual academic requirements are:
- 2/3 A levels
- GCSEs at grade C or above in 2/3 other subjects
- English and Maths at GCSE.
Alternatives to A levels include:
- Edexcel (BTEC) Level 3 National qualifications
- the International Baccalaureate Diploma.
To get onto an Advanced Level Apprenticeship, you'll usually need 5 GCSEs at grade C or above, including English and Maths, or to have completed an Intermediate Level Apprenticeship.
Some universities accept the Welsh Baccalaureate as equivalent to 1 A-level.
It is illegal for any organisation to set age limits for entry to employment, education or training, unless they can show there is a real need to have these limits.
A relevant background could include multimedia design and programming, computer arts and graphics, or website design and development.
Some business management skills are also an advantage. Skills gained in the advertising industry, for example, as a graphic designer, can be useful.
If you don't have the qualifications needed to enter your chosen degree or HND course, a college or university Access course, for example, Access to IT/Computing, could be the way in.
These courses are designed for people who have not followed the usual routes into higher education. No formal qualifications are usually needed, but you should check this with individual colleges.
Distance learning in web design, development and management is widely available.
The Open University (OU) offers a degree in Computing and IT, with Design.
- 28% of people in occupations such as website manager are self-employed.
- 11% work part-time.
- 22% have flexible hours.
- 6% of employees work on a temporary basis.
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